Advertising Executive

Advertising Executive

Advertising account executives devise and coordinate advertising campaigns, which are created to encourage consumers to purchase particular products or services.

Advertising Executive

Job Demand: Medium

Average weekly wage: $1,750

Where you could work:

Advertising Agencies -  40/40 Creative Agency, P’s in a Pod Creative Agency, Stead Lane, SMART Agency, Guerrilla

Advertising Executives do the following tasks:

  • discuss the products to be advertised with clients and other stakeholders, and obtain relevant information from clients such as product and company details, budget, marketing goals and marketing research
  • brief other specialists in the agency (such as the creative team, media planners and researchers) on client requirements in order to develop the details of a campaign
  • present draft campaign suggestions to clients along with a summary of the expenditure involved, and negotiate and arrange for modifications if required
  • supervise and coordinate the work of the relevant production departments to ensure the campaign meets deadlines and budget requirements
  • keep in contact with clients throughout projects and deal with problems as they arise
  • assist the client with marketing strategies
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