Employability is a hot topic at the moment. And that it should be. As the Gold Coast evolves and matures, employability is front and centre in driving economic growth, diversity and sustainability.
The City of Gold Coast in conjunction with Austrade, through Tradestart Gold Coast, supported work experience placements for Chinese language students to gain exposure within Australian exporters, and develop skills in the burgeoning China e-commerce sector.
Study Gold Coast closely worked with the City of Gold Coast and Austrade to engage the Gold Coast education sector and its leading tertiary institutions to identify and target suitable students. Through Study Gold Coasts’ fruitful relationship with Bond University, a talented international student landed an internship with Graham’s Natural Alternatives.
Jenny Fan, hailing from Chengdu, China, was chosen to complete a 12-week internship with Graham’s and has nothing but great experiences to share.
Jenny is charged with a variety of different projects, such as: developing the company’s Chinese website, reaching out to possible stakeholders in China and providing Chinese translation for ease of communication.
“One of the major projects I have been working on is launching a brand awareness campaign into China. This project has been the most challenging to date, but also the most interesting as it has allowed me to explore into the intricacies of Chinese social media channels and learn how to tailor messaging to suit the platforms,” says Jenny.
Graham’s Natural Alternatives Business Development Manager Shannon Graham said Jenny was instrumental in guiding the organisation through the many challenges of dealing with business in China.
“We certainly benefited from having Jenny intern with our team, she injected relevant insight from her university studies and brought a raft of fresh ideas to our weekly meetings,” said Ms Graham.
“Her ease of translation and inside knowledge of China, including Chinese customs and business relations, allowed our organisation to progress quickly and confidently in the Chinese market.”
Following the completion of her internship, Jenny continued on as a part-time employee at Graham’s while completing her Masters of Professional Communications degree at Bond University.
“Bond University has so much to offer, but what I value the most would be the small class sizes that allow for more one-on-one time with my professors and tutors,” says Jenny.
When Jenny isn’t studying or working she loves to spend time exploring the Gold Coast’s unrivalled landscape, breaking a sweat at Bond’s state-of-the-art gym facilities and catching up with good friends.
Jenny has two semesters left in her studies and has aspirations to stay on the Gold Coast and secure a full-time position in social media and marketing, her passion and area of expertise.
Study Gold Coast knows marrying our world-class education options to the thriving Gold Coast business community is critical in enhancing employment opportunities for our youth.
We are an innovative city, producing employable students and knowledge workers who want to build their careers here. Our city is on the move.