Public Relations Manager

Public Relations Manager

Public Relations Professionals plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

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Job Demand: High

Average weekly wage: $1,100

Where you could work:

Media and PR Firms - Very Media, Flagship, Glass Media Group, Pineapple PR, Promedia, M10 Collective

Public Relations Managers do the following tasks:

  • Planning and organising publicity campaigns and communication strategies
  • Advising executives on the public relations implications of their policies, programs and practices
  • Preparing and controlling the issue of news and press releases
  • Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
  • Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
  • Representing organisations and arranging executive interviews with publicity media
  • Attending business, social and other functions to promote the organisation
  • Commissioning and obtaining photographs and other illustrative material
  • Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity